Ultimate Graas Glossary

Want to know exactly what each metric in your Graas dashboard means? You’re in the right place.

This glossary is a simple guide to every performance term used across the Graas platform, covering sales, conversion, traffic, and ROI. It tells you what the metric measures, how it’s calculated, and where the data comes from. So whether you're optimizing campaigns, tracking buyer behavior, or analyzing ROI, you’ll always know what you’re looking at.

The glossary is grouped by category (Revenue, Conversion, Traffic, AOV). 

Graas Metrics Glossary


šŸ’° Revenue Metrics

MetricDefinitionSource
RevenueSales defined by respective channel (Paid in Shopee).API
Channel RevenueRevenue as defined by each channel. Shopee aligns with Paid Orders post-Jan 1, 2024.—
GMV (Placed Orders)Total value of placed orders less seller discount. Includes cancellations/returns. Excludes channel fees/subsidies.—
GMVSame as above.—
Cancelled Orders RevenueGMV of cancelled orders (based on order date).API
Flexi/Bundle RevenueSales from orders with Bundle Deal items.Chrome
Vouchers RevenueSales from orders using vouchers.Chrome
Add-On Deals RevenueValue of orders with Add-on Deal items.Chrome
Free Shipping RevenueSales from Free Shipping orders.Chrome
Flash Deal RevenueSales from Flash Deal orders.Chrome
Paid Order SalesSales from paid orders.Chrome
Placed Order SalesSales from placed orders.Chrome
Ad RevenueTotal revenue from ad campaigns.—

 

šŸ“ˆ Conversion Metrics

MetricDefinitionSource
ConversionTotal orders from all ad campaigns.—
OrdersTotal number of orders placed, including cancelled and returned/refunded orders.Chrome
Channel OrdersOrders as reported by each channel (e.g., Seller Center).—
Paid Order UnitsTotal number of paid items (units).Chrome
Placed Order UnitsTotal number of items in placed orders.Chrome
Buyers CountTotal number of buyers with paid orders.Chrome
New Buyers CountBuyers who haven’t made any paid orders in the last 12 months.Chrome
Existing Buyers CountBuyers with at least 1 paid order in the past 12 months.Chrome
Add to Cart UnitsTotal number of units added to cart.Chrome
Onsite Ads ConversionsTotal orders from onsite ad campaigns.Chrome
Offsite Ads ConversionsTotal orders from offsite ad campaigns.—
Search ConversionsTotal orders from search ad campaigns.Chrome
Add-on Deal Paid Order CountPaid orders containing Add-on Deal items.Chrome
Voucher Paid Order CountPaid orders using vouchers.Chrome
Free Shipping Paid OrdersOrders using Free Shipping promotion.—
Flash Deal Paid Order CountOrders with Flash Deal items.Chrome


šŸŽÆ Conversion Rates & ROI

MetricDefinitionSource
Conversion Rate% of visitors who made a purchase (Paid buyers Ć· total visitors).Chrome
Onsite Ads Conversion RateAd conversions Ć· ad clicks.Chrome
Search Ads Conversion RateSearch ad conversions Ć· ad clicks.Chrome
ROAS (Return on Ad Spend)Ad revenue Ć· ad spend.—
Voucher ROIReturn on investment from voucher campaigns.Chrome
Flexi/Bundle ROIROI from Bundle Deal promotions.Chrome
Free Shipping ROIROI from Free Shipping promotions.—

 

šŸ‘„ Traffic Metrics

MetricDefinitionSource
TrafficTotal number of visitors to store or product detail pages.—
Page ViewsNumber of times product detail pages were viewed.Chrome
New VisitorsVisitors who haven’t viewed store/product pages in the last 12 months.Chrome
Existing VisitorsVisitors who viewed store/product pages in the last 12 months.Chrome
Free Shipping Paid BuyersBuyers who used Free Shipping.—
Ad SpendTotal ad spend from all campaigns.—


šŸ›’ AOV & Related Metrics

MetricDefinitionSource
AOV (Average Order Value)GMV Ć· number of orders.—
Revenue per Buyer (AOV)Total sales Ć· total number of buyers.API
Items Per Order (AOV)Total units sold Ć· total orders.Chrome
Channel AOVChannel revenue Ć· channel orders.—