This is your go-to reference for every metric, term, and performance indicator used across the Graas platform. Whether you're analyzing sales, traffic, or ad performance, this glossary helps you quickly understand what each number means, how it's calculated, and where it comes from.
No jargon, no confusion, just clear definitions.
The glossary is grouped by category (Revenue, Conversion, Traffic, AOV).
📘 Graas Metrics Glossary
🧾 Revenue Metrics
Metric
Definition
Source
Revenue
Sales defined by respective channel (Paid in Shopee).
API
Channel Revenue
Revenue as defined by each channel. Shopee aligns with Paid Orders post-Jan 1, 2024.
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GMV (Placed Orders)
Total value of placed orders less seller discount. Includes cancellations/returns. Excludes channel fees/subsidies.
—
GMV
Same as above.
—
Cancelled Orders Revenue
GMV of cancelled orders (based on order date).
API
Flexi/Bundle Revenue
Sales from orders with Bundle Deal items.
Chrome
Vouchers Revenue
Sales from orders using vouchers.
Chrome
Add-On Deals Revenue
Value of orders with Add-on Deal items.
Chrome
Free Shipping Revenue
Sales from Free Shipping orders.
Chrome
Flash Deal Revenue
Sales from Flash Deal orders.
Chrome
Paid Order Sales
Sales from paid orders.
Chrome
Placed Order Sales
Sales from placed orders.
Chrome
Ad Revenue
Total revenue from ad campaigns.
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📈 Conversion Metrics
Metric
Definition
Source
Conversion
Total orders from all ad campaigns.
—
Orders
Total number of orders placed, including cancelled and returned/refunded orders.
Chrome
Channel Orders
Orders as reported by each channel (e.g., Seller Center).
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Paid Order Units
Total number of paid items (units).
Chrome
Placed Order Units
Total number of items in placed orders.
Chrome
Buyers Count
Total number of buyers with paid orders.
Chrome
New Buyers Count
Buyers who haven’t made any paid orders in the last 12 months.
Chrome
Existing Buyers Count
Buyers with at least 1 paid order in the past 12 months.
Chrome
Add to Cart Units
Total number of units added to cart.
Chrome
Onsite Ads Conversions
Total orders from onsite ad campaigns.
Chrome
Offsite Ads Conversions
Total orders from offsite ad campaigns.
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Search Conversions
Total orders from search ad campaigns.
Chrome
Add-on Deal Paid Order Count
Paid orders containing Add-on Deal items.
Chrome
Voucher Paid Order Count
Paid orders using vouchers.
Chrome
Free Shipping Paid Orders
Orders using Free Shipping promotion.
—
Flash Deal Paid Order Count
Orders with Flash Deal items.
Chrome
🔁 Conversion Rates & ROI
Metric
Definition
Source
Conversion Rate
% of visitors who made a purchase (Paid buyers ÷ total visitors).
Chrome
Onsite Ads Conversion Rate
Ad conversions ÷ ad clicks.
Chrome
Search Ads Conversion Rate
Search ad conversions ÷ ad clicks.
Chrome
ROAS
Return on ad spend. Ad revenue ÷ ad spend.
—
Voucher ROI
Return on investment from voucher campaigns.
Chrome
Flexi/Bundle ROI
ROI from Bundle Deal promotions.
Chrome
Free Shipping ROI
ROI from Free Shipping promotions.
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👥 Traffic Metrics
Metric
Definition
Source
Traffic
Total number of visitors to store or product detail pages.
—
Page Views
Number of times product detail pages were viewed.
Chrome
New Visitors
Visitors who haven’t viewed store/product pages in the last 12 months.
Chrome
Existing Visitors
Visitors who viewed store/product pages in the last 12 months.
Chrome
Free Shipping Paid Buyers
Buyers who used Free Shipping.
—
Ad Spend
Total ad spend from all campaigns.
—
💰 AOV & Related Metrics
Metric
Definition
Source
AOV
Average order value. GMV ÷ number of orders.
—
Revenue per Buyer (AOV)
Total sales ÷ total number of buyers.
API
Items Per Order (AOV)
Total units sold ÷ total orders.
Chrome
Channel AOV
Channel revenue ÷ channel orders.
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Graas Metrics Glossary
🧾 Revenue Metrics
Metric
Definition
Source
Revenue
Sales defined by respective channel (Paid in Shopee).
API
Channel Revenue
Revenue as defined by each channel. Shopee aligns with Paid Orders post-Jan 1, 2024.
—
GMV (Placed Orders)
Total value of placed orders less seller discount. Includes cancellations/returns. Excludes channel fees/subsidies.
