Attribution Comparison

Compare various attribution models side by side to determine which model best reflects your marketing efforts

Scrutinize how different models, including last-click, first-click, linear, and time-decay, allocate credit across your marketing channels and find out which model most accurately reflects your marketing endeavors and aligns with your business objectives.

Steps to access the attribution section:

Click on Analyze > Attribution

Select the Analytics Campaign for which you want to compare the attribution model.

2. Then select the Attribution model from the drop down menu.

3. Repeat the same step for the 3rd dropdown so you can compare the results for respective attribution models for the selected Analytics Campaign.

This comparison statement can determine the most effective model for your needs or validate whether your campaigns are meeting their intended goals. This could involve enhancing top-of-funnel reach or refining remarketing strategies.