Attribution Introduction

With the Graas platform rely on science and not your gut instinct!

The Attribution section helps you understand which marketing channels lead to sales using attribution models. These models assign credit to each channel based on rules. There are different models to choose from, depending on your needs.

Customers often visit your site from different places before buying. For example, one might come from Facebook, email, and SEO, while another might find you through Google

Most customers take a few days to a month and visit your site a few times before buying. Tracking this journey with attribution models helps you figure out what's working. You can gain a deeper understanding of each attribution model by reading this blog.

Graas' attribution feature shows how each channel impacts sales, helping you decide:

Budget allocation between marketing channels
Effectiveness of your SEO efforts
Focus for retargeting, email, or Facebook
Impact of social media posts on sales
Best channel driving customer purchases
And more…

Steps to access the Attribution section:

Click on Analyze > Attribution

Once you access the Attribution feature, you can gain valuable insights in several key areas:

1. Channel Overlap:

This helps you understand the various sources that drive traffic to your website. By analyzing channel overlap, you can see which channels (e.g Social media, email, organic search) are often used together by your audience, providing a clearer picture of how different channels interact and contribute to your overall traffic. More details here

2. Channel Performance:

This section provides a detailed analysis of how much credit each marketing channel receives for driving conversions. By evaluating channel performance, you can identify which channels are most effective in turning visitors into customers, allowing you to allocate your marketing resources more efficiently. More details here.

3. Attribution Comparison:

This feature enables you to compare different attribution models side by side. By examining how various models (such as last-click, first-click, linear, and time-decay) distribute credit among your marketing channels, you can determine which model best reflects your marketing efforts and aligns with your business goals. More details here